Georgiana Angus

So if they're in a shop and they see the big E and the bright red colour they'll think "Oohh, that looks like Empire magazine"

                                               COLOURS AND THEME

EMPIRE maintains a colour themes of red and yellow tones. However they do switch it up a bit, for fun, depending on the cover. Because it is a film magazine, they have to showcase a variety of films and EMPIRE tends to use a poster of official photography of the film on the cover. This makes it hard to maintain the theme if it clashes with the cover art. So they will change the colour on occasion. However they do keep the typeface the same in all edition. Even in old editions where the font looks slightly different it still has many similarities.

THE MAIN IMAGE

The main image on this edition is the official photography for the sixth Harry Potter Film. EMPIRE tends to use peoples faces for the cover. In addition it is usually a well known character from a film. Having Daniel Radcliff (Mr Harry Potter) on the cover it immediately catches your attention, especially the attention of those who like the Harry Potter franchise.

MAIN COVER LINE

"Massive Preview Special" Is the main cover line of this Potter edition. Designed to lure the helpless reader into buying the magazine. The main Cover line needs to be intriguing and interesting otherwise it's kind of pointless.  The main cover line tends to be in larger font than the rest. Sometimes it will be done in a different colour to the rest of the text, but EMPIRE just made it larger and bold. However it still stands out despite the change in colour, this is because it was positioned carefully so it would have a darker background and thus make it stand the out.

SELLING LINE

This is a short line, usually under the masthead, that demonstrates the magazines main marketing points. In this case EMPIRE says they are "The worlds biggest movie magazine" on the Potter and Interstellar edition, both of which were published in the last 5 years. On the lord of the rings edition however (Published 2003) the selling line was "Australia's no.1 movie magazine". The editor obviously changed the selling line as EMPIRE became more popular to make the selling line much more grander and impressive

SOME OTHER INTERESTING FEATURES

DATE LINE: Month and year of publication this is often placed near the price of the magazine
LEFT THIRD: In shops when magazines are not shown fully on the shelves. it is usually the left third of the cover that is visible. This section needs to be jazzy and have an interesting cover line so that we are more likely to buy it.
BAR CODE: Does what it says on the tin... it's a bar code.