Naming the Magazine

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Apollo Greek god

NAMING THE MAGAZINE

Naming the magazine, one of the hardest choices in the entire design process that requires a lot of thought and time put into it. As I have already laid out a few of the fundamental themes I would like to have as the back bone of my magazine, it was a lot easier to come up with a handful of names that would fit these criteria. I had three main factors I wanted the name to include in it's connotation. 
  1.  I wanted it to have a space futuristic feel to it as I want the magazine to have an element of revolutionary themes. I thought having a name surrounding the theme of space would full fill this category very well.
  2. I wanted the magazine to also pay homage to our routes in music, for example classic music, or music that still sticks with us today. As my magazine is being sold in a western society, I thought it would be extremely fitting to link the name back what some people would consider is the route of western culture, Ancient Greece. I wanted this part of the name to tell a story as history is about stories, so making it link back to Greek mythology would connote the idea that my magazine likes stories.
  3. I obviously want the magazine name to be something that is music related, as it is a music magazine. There isn't much more to this requirement, but I knew the name had to relate to music in one way or another
All this considered I came up with a handful of names that links to some of these requirements, most of them link to two but I was especially interested in the ones that could link to all three. In the end I narrowed it down to three options which I then put them in my questionnaire to see what others thought of those options. Those three were 
  • Apollo
  • Pandora 
  • Aulete
In the end I opted for Apollo, for my current working title, as not only does it fit all my categories but the story behind Apollo fits my design perfectly. Apollo in Greek mythology is the Greek God of music, the sun, and also prophesy. In fact he was in charge of the oracle of delphi. Apollo's name also link heavily to space, as we all know about the famous space program in the 60's and 70's.

Apollo has all aspects that I wanted the name to connote, Music, Mythology and Space. So even though it is not final as I may change my mind along the way, I definitely am learning heavily towards the name Apollo.



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1 comment:

  1. Hannah and Mark9 November 2015 at 20:15

    You could say that this is your working title Georgie. NS: survey your target audience and ask for their ideas on a name - they will be the ones buying it after all.

    ReplyDelete

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