Georgiana Angus

 In order for my magazine to be as successful as possible and to resonate with my audience model, I had to consider social groups and how I could represent different aspects of these social groups.

Firstly, we must ask ourselves what a social group is. It can generally be defined as a group of individuals who share similar interests and a sense of unity. Social groups is one of those things that can't be defined into clean cut boxes and is dependant on individual opinion. So choosing a clean cut social group to represent is harder than expected.

However, going of my audience model, it's easy to figure out who they would interact with and how to define this group.

You can find my audience model here

As a result, it's best to define the target social group is more "Indie".

Indie culture is a lifestyle which follows social trends that are considered to consciously deviate from the mainstream. One common belief within indie culture is anti-conformity. I believe that Indie is more of an umbrella term for people who are fans of things that are good content but not necessarily popular or conventional. So there is no specific style of genre for the name INDIE. It's subjective, just like everything else.

However this can sometimes be seen as pretentious as many believe people who sell identify as Indie deliberately try to be different for the sake of it. As I said, the boxes are blurred and opinion based. But because I am making the magazine, we will be going of my personal opinion of Indie, which is extremely broad.

So my social group is individuals who appreciate good art that might not necessarily be popular. Because the social group is so broad, it's hard to define the style and culture. Unlike other social groups like PUNK ROCK or HIPPIES which have nearly clean cut and defined styles, Indie style is ironically dependant on the Individual. However there is a great appreciation for art, modern or classic, and a strong love of aesthetically pleasing colours, usually pastels. They also tend to be more well read and intellectual than some other social groups as they can find good content outside of popular culture on their own .

I tried to represent this in my magazine through the cover, content and articles. 

 Firstly my target audience is young and probably still in education. To represent this I had an article on a young band with members still in full time study. I did this to allow the audience to relate to the band and feel more connected and represented within the magazine.

Secondly my target audience does not have a defined gender. I did not want the magazine to be either feminine or masculine, so I used neutral colour that can't really be seen as feminine or masculine. In addition on the cover I have multiple genders represented in the Image. However it actually is hard to tell who is who apart from one. I feel this is a good representation as it shows the people in the image are more than just their gender but artists instead. I feel like the social group I am representing will be happy with this choice as they can identify with someone within the magazine.

My social group are also intellectual. I have gone over many times how there are multiple intertextual references to different aspects of culture and art. I feel including these references is representing the audience in a positive light as they will hopefully understand the reference and feel flattered by the compliment to their intelligence.

Overall my magazine is an attempt to attract young individuals, and make them feel represented and important.