NRS: What is it

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NATIONAL READERSHIP SURVEY

What Is It? 

It is a joint venture company in the UK, based around analysing the habits and trends of consumers of magazine.

Over 250 magazines are covered by this survey, this just shows how large the magazine survey really spans. 

READERSHIP 

This is an estimate on how many people within their target audience who have read. The readerships shows the audience demographics, and can also be used to predict. However it also demonstrates how many readers move away from the norm.

CIRCULATION

The amount of copies of the magazine sold or distributed 

PROBLEMS

The problem with this is that the age categories are very broad and assumes that the massive age gap within the groups will not me a problem. It suggests that the tastes of a 15 year old is similar to that of a 34 year old which is obviously not true.

In addition the fact that it strictly has only two genders of male and female can be argued is not entirely representative of the population.





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