Georgiana Angus

What is target audience? Target Audience is the intended audience or readership of the media text of which you are producing. A target audience is a specific and carefully selected group of people within the large populace that the media text is geared towards in a specific way dependent on the audience.

 

A target audience can be formed of people of a certain age group, gender, martial status etc. Most people don't just specify on category but instead use a mixture of many. One popular group for target audience is heterosexual men aged 20-30.

 

Other groups, that are not the target audience, may be interested in the product they are not the main focus of the producers.

 

One of the biggest mistakes a company could make when creating a target audience is trying to appeal to everyone and then failing to appeal to anyone.

 

However, I am a big believer that you cannot fit people into clean cut boxes and that you shouldn't try to categories people. However I am also aware that without a target audience, it will be hard to create a magazine that generates a profit. Considering all this I will have to develop a way to be able to figure out a target audience, whilst also maintaining the belief that I can not box people up.

 

Thinking about all of this, meet Morgan.

 

Morgan is a student currently in higher education between the ages of 17 - 22. They are intellectual but find their talent in Art and Fashion more than mathematics and science. They study Essay subjects and are usually extroverted despite their differences from society. They dress deliberately different and you may argue try to hard but Morgan wouldn't care, they wear what they want.

 

Morgan is Socially aware and prides themselves in that, in addition they consider themselves progressive with a strong willingness to learn new things. However despite their eagerness to help society, they do come from a privileged background, and background which allows them to fund their love for the arts and social justice.

 

Musically wise Morgan listens to everything that they find sounds interesting and unique, however Morgan is someone who never had to worry about not having things, so Morgan is not a fan of people who strive more towards materialist goals as that is not something they understands. Morgan likes music with a message behind it. They are the kind of person who will memorise all the lyrics to all the songs.

 

Morgan is on the look out for something that will combine their love of music and fiction and also their love of the arts together in one giant super mesh.